AI-native intelligence for Beauty
Selected for
Meet GLAM, the beauty intelligence platform
LAYER 01
Market Intelligence
An interactive, customizable exploration of any Beauty market — by category, country, and time period.
LAYER 02
Portfolio Management
A working space for clients to manage their portfolio, upload their own data, and personalize the BA features.
LAYER 03
Alpha GLAM
The go-to space for innovation — from discovery to strategy, fueling new product concepts and go-to-market.
53 Categories in Beauty & Personal Care
F1 · Cleansers
F2 · Moisturizers
F3 · Hydration Serums & Essences
F4 · Sunscreens
F5 · Face Masks & Exfoliators
F6 · Eye Creams
F7 · Lip Balms & Treatments
F8 · Other Face Treatments
F9 · Shampoos & Conditioners
F10 · Hair Masks & Treatments
F11 · Hair Styling & Protection
F12 · Hair Tools
F45 · Beauty Tech
F46 · Beauty Packaging
F47 · Distribution Channels
F48 · Product Designers
F49 · Medical Professionals
F50 · Beauty Spokespersons
F51 · Beauty Media
F52 · Beauty Experiences
Product Mesh
map behavioral proximity
Product Mesh visualizes behavioral similarity across products, categories, and markets — helping teams uncover adjacent competitors, white spaces, and sharper positioning opportunities.
GLAM
Behavioral Clustering
decodes portfolio logic
Group products by shared behavioral drivers, market signals, and category logic — helping teams identify priority clusters, portfolio gaps, and sharper positioning opportunities.
GLAM
Product Concepts
turn white spaces into innovation
Transform validated market opportunities into structured product concepts — with concept modules, behavioral scoring, and GLAM-powered strategic evaluation.
GLAM
Scope of influence
600 behavioral dimensions.
One mathematical model.
GLAM Intelligence Mesh
Built on rigorous academic research
Our proprietary AI model combines five disciplines for unparalleled beauty industry insight.
01
Data Analytics
Advanced processing and behavioral analysis across 53+ beauty categories.
02
Behavioral Sciences
Consumer psychology and product behavior patterns.
03
Financial Theory
Asset valuation models and ROI optimization for beauty products and brands.
04
Beauty Studies
Academic research in beauty culture, trends, and industry dynamics.
05
Marketing Management
Strategic marketing optimization and competitive positioning.
→ Integrated into our Beauty Asset Valuation Model — one platform, one behavioral lens.
From Food Analytics
to Beauty's next frontier
Building on the success of Food Analytics, Beauty Analytics applies AI, behavioral science, and market intelligence to Beauty & Personal Care. We help teams value, design, and accelerate beauty assets through the Mathematics of Product Behaviors.
